The activities of the Bridge 2025 Summit kicked off in Abu Dhabi at the Abu Dhabi National Exhibition Centre, bringing together a global ecosystem of media, content, and entertainment creators to explore the future of the sector. The summit spans seven tracks, including digital content, artificial intelligence, humanitarian media, film production, the creative economy, the future of journalism, and the influence industry. Announced figures indicate broad participation, with tens of thousands of creators, professionals, and institutions, reinforcing the UAE’s position as an international platform for shaping the next media landscape.
This year, Bridge felt closer than ever to a true bridge connecting all digital worlds: production, journalism, and media; gaming and entertainment; and the digital economy. These sectors are no longer isolated islands, but an interconnected ecosystem that feeds into itself and moves together, driven by value-generating technologies and creative skills.
The spirit of innovation was evident from the very first moment, as the summit’s official app topped the business applications chart in the country’s app store on opening day—an indicator of strong engagement and interaction from the specialized audience.
What is particularly inspiring is the prominent presence of Emirati women on entrepreneurship platforms, where they presented practical solutions that employ artificial intelligence in services and digital experiences, while also addressing its downsides, such as fake and misleading content. Such spaces are not an end in themselves, but a launchpad for ideas that grow into companies, products, and new standards of practice.
With the expansion of international partnerships woven by Bridge under the umbrella of the National Media Office, opportunities for knowledge transfer increase, as does the building of local value chains capable of competing globally.
In this way, Bridge proves that the future belongs to integrated media—an ecosystem that balances creativity and technology, and gives local talent a platform for global impact.
